September 5, 2017

African Houstonians still have love for Davido

August 18th. Davido fans in Houston came out in droves to catch a glimpse of the artist's performance at Ayva center. It would be another leg of his 30 Billion World Tour.  The event was met with much anticipation following his Dallas show where a record number of fans turned up. They would wait until the early hours of the morning when the artist finally emerges on stage to perform current crowd favorites such as If and Fall as well as long standing hits like Skelewu and Tchelete. Tour dates have been slated for a number of cities in North America, Europe and Africa and he's performing to sold out crowds at each location.

The artist's success is an indication to how far Afro musicians have come, contemporary African pop music, also known as Afropop or Afrobeat have become a well known genre in mainstream music is enjoyed by a variety of audiences worldwide and with the latest collaborations by some of the artists with mainstream musicians, there's a glimmer of hope that one day, these musicians will become household names beyond the African continent. Some argue that these musicians should not be quick to embrace the mainstream so as to not get lost in a space that would otherwise take them out of their musical identity and while not fully embracing them as mainstream artists. Some are willing to embrace a new musical climate where a new generation of music lovers are dictating what they like and shifting the industry's perception of a musician's success. Were preceding artists may have had little success, artists such as Davido himself and others like Mr. Eazi and Wizkid are reshaping the cultural perception of the genre and are making Afro pop more acceptable, appearing on platforms like Beats One radio and Apple Music.

Davido have come a long way since his university days, recording popular hit songs and winning numerous awards. He's signed endorsement deals with MTN Group and Guiness Nigeria.

Photos from the concert can be found on Facebook.
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